The Agile Brand™ with Greg Kihlström
Business:Marketing
#519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data
There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals.
Today we’re going to talk about narrowing this innovation gap and what organizations can do to meet more of their innovation goals. To help me discuss this topic, I’d like to welcome Tanvir Khan, Chief Digital Officer and President at NTT Data.
Resources
NTT Data Innovation Index: https://us.nttdata.com/en/insights/innovation-index
NTT Data website: https://nttdata.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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