101: 5 Key Areas of Focus for Surface Pattern Designers

Welcome to another episode of the Print Life podcast! I'm Leslie Kenehan, Creative Director at White Buffalo Studio. In this episode, I dive into what I believe are the five most important focus areas for surface pattern designers looking to build a thriving business. Whether you're just starting or pivoting to a new niche, this episode covers defining your style, layout mastery, market alignment, brand building, and the power of consistency. I'll share insights from my experience to help you navigate the journey of building a creative career and growing your business in this dynamic industry.

Join me for actionable advice on enhancing your skills and mindset to attract dream clients, increase sales, and build a sustainable business.

For more information about working together, visit:

https://lesliekenehan.com/
https://www.instagram.com/lesliekenehan/