Aditya Birla Fashion has a new hack for growth. Except it could also destroy its business

Aditya Birla Fashion is arguably one of India's most complex listed retailers.

It has dozens of really diverse fashion brands and retail formats under it.

On one hand it has high-end luxury labels like Sabyasachi and Tarun Tahiliani, and on the other, it also owns the retail chain Pantaloons and labels like Allen Solly, and Louis Phillip — names that we all know because they are accessible to most people.

Now, you would think this we-have-something-for-everyone strategy must be working out great for Aditya Birla Fashion, right?

Turns out, that’s not quite true. In fact, it's having this opposite effect. Experts in the industry say it’s almost like the company has an identity crisis.

What's going on at Aditya Birla Fashion?

Tune in to find out.

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