52. Demanding what's due: Are marketers under-rated and underpaid?
In this episode of Unicorny, Dom Hawes and guest Adrian Coxon, CMO of Exante, address the ongoing challenge of marketing being undervalued in businesses. The evidence? Many marketers are paid less than their peers.
So how do you boost the redress the imbalance?
Why listen? Like all Unicorny output, you'll gain actionable advice from someone like you who's dealing the same issues as you.
About Adrian CoxonOperating at board level with a successful track record of building global brands and delivering revenue growth for financial services, e-commerce and tech companies.
Adrian likes to use a customer-centric, data-driven approach that translates into innovative and authentic advertising campaigns, driving value across the entire customer lifecycle.
Adrian’s real focus is on strong relationships - when you inspire the right people with a clear vision and empower them to deliver change then great things happen.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Adrian Coxon | Dom Hawes
Website: Exante
Sponsor: Selbey Anderson
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