E.105 Exploring Yerba Mate with Charan Founder of Hearth

This week in my kitchen, I have the pleasure of hosting Charan, the visionary behind Hearth, a captivating natural energy drink crafted from Yerba Mate. Originating from a plant native to South America, Yerba Mate has long been cherished in Argentina and is swiftly captivating the UK with its natural energy boost and many health perks. Charan embarked on the journey of founding Hearth with his wife and their with a mission is to make Yerba mate more accessible as well as introduce an energy drink that provides consistent energy and doesn't promote the post-consumption crash. Join us as we delve into the story behind Hearth and uncover the wonders of Yerba Mate.

We discuss the following topics:

• What is Yerba Mate
• Why is Yerba Mate not that popular in the UK
• The health benefits of Yerba Mate
• How Charan discovered Yerba Mate
• The journey to Hearth
• Alexis Mac Allister as ambassador of the brand
• The importance of an ambassador in brand building
• Their route to market through football
• Charans relationship with caffeine

Sponsors:

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This episode was hosted and produced by Georgia Symonds

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For more information and other interesting articles check out our website: www.catchupsinmykitchen.com

Order your Hearth here

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