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虎嗅·商业有味道
News:Business News
面子狂热,里子流血
肉眼可见的,国内汽车市场竞争的游戏规则变味了。
当北京国际车展前夕,多家车企争相降价,当周鸿祎与雷军,成为车展上的流量焦点,汽车市场竞争锚点早已超出产品和技术本身。价格、流量之争已经盖过了产品和技术的风头。
从面上来看,新能源汽车市场一片繁荣,但深究内里,跟风打价格战、追逐流量的车企们,很多都处在流血和挣扎当中。
本期,我们就来聊一聊流量竞争与价格战下的车企是如何应对的。
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