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The Marketing Architects

Business:Marketing

Let’s Get Political (in Advertising)

2024-05-07

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Ready to talk politics? Well, political advertising anyway.

This week, Elena, Angela, and Rob are exploring how marketers should think about the impact of political ad spend in 2024. (There’s no actual politics allowed). This year, US political ad spend is expected to surpass $12 billion, setting a new record... That’s triple what was spent on the 2016 election, and it’s already affecting media availability.

Topics covered:

[01:00] The state of US political spend in 2024
[02:00] How will political spend affect the media market?
[04:00] Buying national vs local media
[05:45] The history of political advertising
[09:30] Using focus groups vs online testing for political ads
[13:30] Why TV is a top choice for political ads

To learn more, visit marketingarchitects.com/podcast

Resources:
2024 Berkely News Article: https://news.berkeley.edu/2024/02/15/deep-data-and-big-money-are-driving-a-new-era-in-political-advertising
2024 eMarketer Report: https://www.emarketer.com/content/us-political-ad-spending-forecast-2024

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.