RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker

Are skyrocketing CAC, decreasing LTV, and over-spending on ineffective demand generation tactics causing bloat in your go-to-market engine?

You're not alone 👀

Go-to-Market teams across tech and other sectors are grappling with these issues, and it's time to take control.

From this recording you'll gain valuable insights on how to navigate the complexities of GTM bloat and emerge with a leaner, more effective approach. Kyle and Chris will share their expertise and discuss practical strategies for success, including:

⚡️ Optimizing ad spend and demand generation channels to boost ROI

⚡️ Doing meaningful data analysis to decipher what strategies are truly effective

⚡️ Rethinking personnel expense & team structure for operational efficiency

⚡️ Harnessing the power of AI for smarter decision-making

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm