Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

Questions covered in this episode:

 

1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

3:57 What is your role like as a VP of PMM at Pinterest?

8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?

13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?

16:19 On the outbound side do you have any frameworks for how to think about go to market?

19:09 How important are brand marketing skills for product marketers compared to analytical skills? 

21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

23:46 Should product marketing decisions be data driven or more so data informed?

25:45 How do you think PMM will change over the next 5 or 10 years? 

28:40 How should AI play a role in product marketing? 

30:45 How do you achieve work life balance?

37:55 What do you think has been the one thing that's been most important for growing your career? 

39:57 What is your favorite thing about product marketing?

Want more insights from Julie? Check out her Sharebird Profile.

Looking to connect? You can find Julie here on LinkedIn.