53. Local Leverage: Are marketers missing the mark with community-driven activation?
In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence.
Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction.
About Adrian CoxonOperating at board level with a successful track record of building global brands and delivering revenue growth for financial services, e-commerce and tech companies.
Adrian likes to use a customer-centric, data-driven approach that translates into innovative and authentic advertising campaigns, driving value across the entire customer lifecycle.
Adrian’s real focus is on strong relationships - when you inspire the right people with a clear vision and empower them to deliver change then great things happen.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Adrian Coxon | Dom Hawes
Website: Exante
Sponsor: Selbey Anderson
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