Weekly Business News for May 10 | Spotify is Ready to Compete for Video Advertising

TAKEAWAYS

• Introduction of betting on video games at Dave and Busters
• Budweiser's use of songs mentioning the brand for targeted ads on Spotify
• Liquid IV's brand refresh
• Microsoft's new AI model
• Skepticism about Microsoft's new AI model
• TikTok's lawsuit against the US government
• Implications of TikTok's lawsuit against the US government
• Spotify's move into video advertising
• Changing priorities of millennial and Gen Z consumers in influencer marketing

TIMESTAMPS

The hair and kids' sleep habits (00:00:43) Light-hearted discussion about kids' hair and sleep habits.

Budweiser's uninterrupted ads on Spotify (00:03:00) Budweiser's strategy to turn songs mentioning the brand into targeted ads on Spotify to increase brand recognition.

Liquid IV's brand refresh (00:07:25) Discussion about Liquid IV's brand refresh and the personal preferences for hydration drinks.

Microsoft's new AI model (00:12:34) Microsoft's development of a new AI model to compete with Google and OpenAI, with skepticism about the purpose and impact.

TikTok suing the US government (00:14:56) Discussion about TikTok suing the US government, including the implications and potential outcomes.

Spotify's readiness for video advertising (00:20:07) Spotify's preparation to compete for video advertising and the increasing popularity of video podcasts on the platform.

Influencer reputations and authenticity (00:21:33) Debate about the prioritization of influencer reputations over shared values or authenticity among millennial and Gen Z consumers.

Influencer Marketing (00:22:15) Discussion on the influence of celebrities turned influencers and the impact on purchasing behavior.

Cinco de Mayo and Naval Fleet Week (00:25:58) Conversation about the celebrations and events during Cinco de Mayo and the presence of naval fleet week in Miami.

Upcoming Episode with Gary Vee (00:26:58) Promotion of the upcoming episode with Gary Vee, discussing his new book and the focus on driving intent and marketing strategies.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.