244: Generating Inbound Leads With Outbound Sales Messaging

Eric Nowoslawski joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to create inbound leads using outbound sales messaging.

As a growth marketer, Eric Nowoslawski has worked with over 120 startups. He teaches founders the systems, processes, and strategies that make outbound a dependable pipeline of growth.

Highlights include: why not all offers are made for cold email (2:15), non-traditional places to find inbound leads (4:03), how to use Trojan horse content to build trust and generate inbound leads (4:45), how to build a community the right way (12:20), tips for turning your community into inbound leads (13:14), choosing the best platform and content for your community (14:14), how to qualify outbound prospects as inbound leads (20:27), how to use challenges to grow a list of qualified prospects (23:55) and a bonus tip you can implement to generate inbound leads today (31:58).

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