241: Why Outbound Sales Is Lagging Behind In Digital Transformation

Art Harding joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss why outbound sales are lagging in digital transformation and how to fix it. Art is a global speaker, sales leader, and Chief Operating Officer at People.ai, where he helps build high-performing sales, services, and operations teams.

Highlights include: how B2B tech went from a leader in digital transformation to getting stuck in the past (1:42), why sales leaders have been slower to adopt new technology (8:48), where the future of sales technology could take us (13:44), what the best sellers do differently (16:10), how sales leaders can audit their process to find what they’re missing (17:35), the advice all tech-skeptical CROs need to hear (26:01), why investing in operations and enablement is crucial for sales success (28:30), and why outbound sales growth requires a holistic approach (32:20).

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