021: Mapping Calls 101: How Costello’s Phill Keene Uses, and Advances, Predictable Revenue Methodologies to Map Complex Organizations

On this edition of The Predictable Revenue podcast, hosts Collin Stewart and Aaron Ross welcome Phill Keene, the newly minted Director of Sales at Costello, a startup building an intelligent sales assistant, or “co-pilot” for sales reps.

Phill is making waves for his work helping sales teams hit quota and drive revenue ­– he’s been recognized as a “2017 Top 25 Most Influential Inside Sales Professional” by AA-ISP and a “Top 50 Sales Development Leaders You Should Know” by Engagio.

Throughout the pod, Collin, Aaron and Phill revisit something near and dear to Aaron’s heart: Predictable Revenue’s Mapping Calls methodology. Phill has been using, and evolving mapping calls with his team, and wanted to share his thoughts on the topic. Highlights include: the importance of calling high (2:51), asking for permission (6:13), getting the internal referral (15:30), and calling low (24:32).