207: How to Grow Your Business Through Strategic Marketing with Robert Ratliff

“When it comes to business, you have to start making decisions. You have to decide what that's going to be and then you have to pursue that like it's the most important thing in the world.” —Robert Ratliff

Effective marketing is the key to any successful business. Through targeted outreach and visibility strategies, marketing helps connect businesses with qualified potential customers. It introduces brands and products to their ideal audiences and tells a compelling story about why a particular solution is the best fit. 

Joining us this week is marketing expert and Marketing AI Founder, Rob Ratliff. With over 13 years of experience in marketing and web development, Rob helps businesses grow through targeted digital advertising strategies. 

 

Join in as Daniel and Rob break down the key differences between marketing and sales, emphasizing visibility, retargeting, and optimization. They also dive into the common mistakes businesses make with their marketing, the importance of targeting the right audience through social media, how much of a business's revenue should be dedicated to marketing budgets, and the importance of mindset shifts for entrepreneurs. 

Be Inspired! with Daniel: 

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Episode Highlights:

04:15 Marketing Budget 

09:14 Marketing Strategies 

16:02 Overcoming Adversity

19:58 Entrepreneurship for Freedom 

24:25 Make Choices with Determination