The Art of the Ethical Deal: How Bob Woolf Mastered Friendly Persuasion

Behind the scenes you will typically find an experienced and skilled negotiator.Someone like Bob Woolf, one of the pioneers of snagging big contracts for sports stars.

Woolf represented stars like Carl Yastrzemski, Larry Bird, and Julius Erving. But he also negotiated deals for Larry King and New Kids On The Block.

Along the way Woolf developed a reputation that may run counter to your notion of what a powerful dealmaker has to be. Woolf was known for his amicable and strictly ethical approach to negotiating a deal.

In this 1990 interview Woolf reveals some of his negotiating secerets,

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