For most real estate agents, selling homes in the high six figures sounds like a pretty sweet gig. But Ben Bacal wanted more. As a young, hungry agent in Los Angeles, Ben decided that the the city’s most affluent neighborhoods were actually undervalued.
But there was a problem: Ben, a Toronto native, didn’t have many connections in the luxury market. So, he went back to basics, driving door to door in Beverly Hills, Bel-Air, and the Hollywood Hills, promising homeowners he could deliver a buyer. All he needed was a shot.
Ben’s good old-fashioned door knocking finally paid off with a 20 million-dollar sale. Today, he continues to thrive on the high end with help from his new company: Roofshoot, a real estate video platform that promises to make rich media accessible to any agent.
In this interview, Ben Bacal tells us the story of his road to $20 million, and offers up Roofshoot’s recipe for easy, effective real estate video.
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