EP114: Communication in Water: Mastering the Marathon

"What you don't do with us, you do to us." This is a truth Trina shared with us about how our customers feel when we don't communicate with them the purpose, intention, and value of the work we do.

Top Takeaways:

• Tips on how to use the infrastructure bill as a conversation starter with the community.
• Humanizing how we communicate.
• Communication metrics.
• Tips on how to make the most of outsourcing communication work.
• and of course BRANDING!!

Meet Trina

Trina is an award-winning public relations and marketing expert with nearly 30 years of experience developing and managing comprehensive communication campaigns across public and private sectors. Prior to joining HDR’s Strategic Communications practice in June 2018, she was Denver Water’s Director of Public Affairs – Communications & Marketing, where she led the agency’s renown traditional and social media, marketing, advertising, content journalism, organizational communications, and youth education programs.

HDR brought her onboard to help their water clients across the country identify unique opportunities to inform and engage audiences, and spot potential social and political risks associated with their projects. Having spent 25 years in the trenches, Trina typically serves as a senior advisor to utilities’ communications teams.