78: Water Nerd’s Guide to Communicating to Your Customers’ Lizard Brain
Karen DeBaker serves as Communications and Marketing Manager for Clean Water Services — the water resources management utility serving more than 600,000 residents of Oregon’s Tualatin River Watershed in the Portland-metro area. Karen joined Clean Water Services in 2000 and she has led the District’s marketing, communications and public education programs since 2007. Karen is chair of the Pacific Northwest Clean Water Association’s Leadership Development Committee and past chair of the Communication and Outreach Committee. Karen developed 11 Public Communications Camp workshops for Oregon, Washington and Idaho and formerly served as chair of the Water Environment Federation’s World Water Monitoring Day subcommittee. Prior to joining Clean Water Services, she was a publicist for book publishing companies in Portland, Oregon, and Minneapolis, Minnesota.
Top Takeaways
Shownotes:
4:54 Tell us about the WEFTEC2019 Communications Camp and what the biggest highlights were for you.
8:38 What stood out from the case studies presented at the Comms Camp?
12:11 What were some ah-ha moments from the camp?
14:05 What does the lizard brain do when we share bad news?
23:05 An example from the Comms Camp: contrasting.
27:53 The Lightning Round.
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