74: Water Nerd’s Guide to Making the Water Industry Sexy to the Next Gen of the Water Workforce
Adam Tank has over 10 years of experience in the water industry with a focus on business development, software, and engineering. As the Director of Digital Transformation, he has responsibility for client success related to Transcend Design Generator Software (transcendh2o.com). He works closely with the Marketing and Software Development teams to prioritize development needs and anticipate client requests. Most recently he served as the North America Smarts Cities Director for Suez.
He previously led, and sold, a robotics spin-out of the General Electric corporation which focused on cutting edge potable water pipe rehabilitation techniques. Prior to that he served as GE Water’s Digital Water Leader, managing venture investments and creating software solutions for water distribution challenges. Earlier in his career, Adam served as an engineer in the CPG industry where he both lived and worked in Brazil, and led sanitation programs for General Mills’ largest yogurt plant in North America. Adam received his undergraduate degree from Kansas State University and his M.B.A. from the University of Arizona.
Top Takeaways:
Show Notes:
[5:52] What can the water industry do to retain employees? What is the value of a diverse work background?
[8:15] How can we do better at getting people in the door of the water industry? What small adjustments are important?
[16:00] What is “junk science” and how does it relate to water quality?
[23:45] What does it mean to shift from a consumption mindset to a production mindset? How should we be handling content creation in the water space?
[30:38] We need to re-humanize the way we tell our story. Give us a few examples.
[37:35] The Lighting Round
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