57: Water Nerd’s Guide to the Creative Process with Dr. Glenn Griffin
Dr. Glenn Griffin (Ph.D., The University of Texas at Austin; M.A., B.A., The University of Alabama) has taught courses in creativity and portfolio development for more than 20 years and is also an author and researcher. His research, focused primarily on the subject of advertising creativity, has appeared in the Journal of Advertising, Psychology and Marketing, the Journal of Interactive Advertising and the Journal of Advertising Education, among other publications. He has also written for Campaign (UK) and HOW magazines. In September 2010, his co-authored book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born (with Deborah Morrison), was published and became a top 10 best-selling book on advertising creativity. Dr. Griffin’s students’ work has been featured in both national and international press, including Advertising Age, Adweek, Archive and CMYK magazines and recognized by The One Club, the Art Directors Club and the Clio Awards, among other organizations. In 2015, he was honored to receive the Donald G. Hileman Educator of the Year award from the American Advertising Federation’s 7th District.
He has been invited to speak about the creative process and the power of ideas at events such as the SXSW Interactive and EDU Festivals, the HOW Design Conference and in consultation with a variety of corporate and academic organizations.
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The Creative Process Illustrated by Dr. Glenn Griffin and Deborah Morrison
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