Ryan Romero believes good advertising creative begets good business and happy clients – something he learned working for agencies including Tribal DDB and Publics on clients such as Pepsi, Dyson, Microsoft, and T-Mobile. In his professional career, he has transitioned from the role of a traditional copywriter to that of a digital ACD, and from his native Texas to Washington, and back again. He has earned international awards, launched entirely new mobile phone platforms, created innovative applications, and even sold lunch buffets to seniors, but found freedom in teaching the creative process to students since joining the faculty in 2011. Besides lecturing at the University of Texas, Ryan is a freelance writer and creative director, co-founder of Big Machine in the Sky, Ducati rider, tattoo canvas, and a pretend grown up.
Top Takeaways
Shownotes
Branding: [9:34]
Audience:[17:45]
Writing:
Tips for working with a creative agency: [35:52] Trust the people you hired. Trust the process. Good creative takes time.
[51:19] Just because there’s nothing new under the sun, doesn’t mean there aren’t new connections to be made. [53:28] Creativity is effective surprise. Collect a lot of dots (experiences and ideas) and save them because you never know how things will connect later.
[01:03:07] Mr. Rogers: There is no one who you cannot learn to love, once you’ve heard their story. A lesson in empathy when creating our message and working with each other to deliver it.
Resource:
Book: Hey Whipple, Squeeze This by Luke Sullivan. The classic guide to creating great advertising.
Sponsor:
WaterNow Alliance believes that local leaders hold the keys to our future. WNA is a nonprofit network of over 400 councilmembers, mayors, water district board members, and utility management nationwide that champion sustainable, affordable, and community-based solutions to water management challenges. They are a catalyst for change and an architect for solutions. WNA helps to identify and overcome barriers, provide tools, training, project and policy support, and shares best management practices for local initiatives advancing community resilience. WNA is a forum for collaborative action through convenings and annual summits, and a network for local leaders to learn from each other.
Join this unique network of local decision makers leading the way to a healthy and resilient water future for their communities. Membership is free and open to the decision makers who vote on all things water from policy to programs to rates and who are ultimately accountable to the public. Visit waternow.org/join or email info@waternow.org.
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