Encoure 📈 — Meme stocks vie for an encore. Cineplex leans into premium experiences.

GameStop shares surged ~72% yesterday after Keith Gill, the man best known for driving the meme stock mania of 2021 under the name “Roaring Kitty,” came back onto social media after a three-year hiatus. As of writing, the X post has attracted more than 16 million views.

Movie theatres hope that adding a few bells and whistles will distract you from the fact that they’re not playing anything you actually want to see.

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