[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent

Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency's rapid ascent as Canada's leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns.

In this episode…

What does it take to transition from a generalist agency to one with a concentrated focus? What could prompt such a strategic shift, and how might this decision impact not only the agency's trajectory, but also the clients it serves? Is it possible to align core values with market success?

Ben Hagon, a successful entrepreneur, faced these very challenges. After realizing his agency's broad scope wasn't resonating with their values and goals, he and his team embarked on a journey to specialize in nonprofit communications. This pivot aligned with their passion and catapulted the agency into becoming Canada's premier full-service agency for nonprofits. Through strategic consulting, deep listening, and a knack for weaving cohesive brand narratives, Ben and his team have successfully produced innovative and impactful campaigns, such as the vibrant initiative for the Women's College Hospital Foundation.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Hagon, Co-founder and CEO of For Good Intent, about transforming agency services to meet the evolving needs of nonprofits. Ben delves into the story of For Good Intent's strategic evolution, insights on creating compelling narratives, the importance of genuine stakeholder engagement, and the steps taken to focus exclusively on nonprofit clientele.