118. Building a Vibrant Facebook Group: Tips from Sarah Beisel
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In this episode of Milk and Honey with Lemon, host Lemon Price is joined by Facebook group strategist Sarah Beisel to discuss key strategies for entrepreneurs looking to effectively manage and engage their Facebook communities without feeling overwhelmed.
Sarah shares her personal journey of starting a Facebook group during COVID, the challenges of growing the community, taking a pause, and then re-strategizing to success. She emphasizes the importance of consistent engagement, asking the right questions to foster interaction, and utilizing membership data for content strategy. The episode offers practical advice for reviving dormant groups, building meaningful relationships within the community, and ensuring the group's activities align with business goals.
Lemon also shares her own experiences and struggles with Facebook group engagement, making this conversation relatable and valuable for entrepreneurs at different stages of their group management journey.
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00:00 Unlocking the Power of Facebook Groups for Entrepreneurs
00:22 Welcome to Milk and Honey with Lemon
01:24 Diving Deep into Facebook Group Strategies with Sarah
02:00 Sarah's Journey with Facebook Groups
06:28 Reviving and Engaging Your Facebook Group
13:47 Leveraging Membership Questions for Content Strategy
18:04 Building Relationships and Consistency in Your Group
21:46 Final Nuggets of Wisdom and Where to Connect
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