347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer

This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion. 

This approach aligns marketing efforts with current market realities and emphasizes strategic agility and depth, which are crucial for sustained success in dynamic business environments.

Highlights include: How to Break Out Segments for Go-to-Market? (3:02), Where are you today? Vs. Where do you want to be tomorrow? (07:34), Is the Market Wrong? Or is My Product Not Resonating with It? (11:12), The Market-Fit Matrix (22:34), And more…

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