Elevate: The Official Podcast of Elite Agent Magazine
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Pipeline perfection: Jess Lenouvel on digital marketing domination, understanding your target market and scaling your business
Do you often sit back and lament how the best agents have the ability to turn complete strangers into hot leads and fully fledged clients?
Now you won’t have to.
In today’s episode of the Elevate podcast, hosted by Samantha McLean, real estate mentor and creator of The Listings Lab, Jess Lenouvel, shares her insider knowledge on how you can dominate in the digital marketing sphere, and go from chasing clients to attracting them.
Also the author of More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess reveals the power of focusing on psychology and attraction marketing and how understanding your audience’s motivations and pain points can revolutionise your business strategy.
Jess delves into why email is still the best place to win attention, why you don’t need to be active on every social media platform and how shifting from ‘I’ to ‘You’ in your messaging will resonate and create greater traction with your target market.
She also takes a deep dive into the three biggest digital marketing mistakes agents make and why traditional farm areas are a thing of the past.
Jess and Sam also discuss how AI can save you time, why authenticity, not perfection, is critical in video marketing and smart outsourcing strategies to help you scale your business to seven-figure success.
“If you’re chasing everything, you’re actually not giving yourself the space to attract what it is that you want to be attracting.” – Jess Lenouval
Sam and Jess also discuss:
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