Why Should You Rethink Your Approach to PPC on Amazon?

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 -  How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠

• ⁠Can Amazon PPC Success Be Predicted?⁠

• ⁠How Does Tracking Keywords Help PPC?⁠

• ⁠How To Develop A Successful Client Relationship?⁠

• ⁠Can Agencies Serve As Teachers In Amazon Selling?⁠

• ⁠How To Launch Amazon Products That Customers Actually Want?⁠

• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠

• ⁠Subscribe to our newsletter⁠

• ⁠Review all our show notes⁠

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno