50: How a Digital Product Shop Can Change Your Business with Monica Froese

Monica Froese holds an MBA in finance and marketing and is a digital shop coach for small business owners and host of the popular podcast, Empowered Business Podcast®. She is the founder of the websites Redefining Mom®, Empowered Business™, and the popular digital product shop, Empowered Shop™. She helps small businesses grow sustainable and profitable digital product e-commerce shops. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs, Empowered Shop™, and podcast.

In this episode, Monica discusses the power of digital products, the benefits of having a digital product shop, and the strategic use of sales funnels. She explains how her product shop, Empowered Shop™, has streamlined her business and provides a cohesive shopping experience for her customers. She also shares insights into her shop strategy, including her popular FriYay sales, and the value of email marketing in driving sales and nurturing your customers.

Connect with Monica Froese:

empoweredshop.com

monicafroese.com

Key Takeaways:

• (02:50) From corporate marketing to blogging and meeting President Obama
• (06:45) Discovering her teaching talent through online marketing
• (09:00) Overcoming personal and business challenges in 2023
• (11:40) Sales funnels and targeted ad strategies
• (13:05) The pitfalls of building a business on Etsy and TPT
• (17:05) Strategies for online shop sales and product marketing
• (22:05) Monetizing through memberships and product shops
• (25:15) Email marketing and calendar planning
• (31:00) Embracing imperfection in business and valuing progress over perfection
• (34:55) Empowered Business™ summit 

Listen to Episode 04:

3 Reasons to Sell Your Products on Your Own Website (not on TPT!)

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