Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).

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Topics we cover:

• 3:45 – How to navigate acquiring a competitor
• 6:34 – How to transition the newly acquired customers into your product
• 9:58 – HIPAA compliance for a bootstrapped MVP
• 13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
• 19:01 – How do I find a developer co-founder?
• 28:03 – Can I find data on SaaS app store spending?

Links from the Show:

• MicroConf Mastermind Program
• TinySeed
• MicroConf Connect
• The SaaS Playbook by Rob Walling
• Start Small Stay Small by Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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