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Witness History

Witness History

Society & Culture:Personal Journals

Adi Dassler's sports shoe obsession

Adi Dassler's sports shoe obsession

2024-05-22
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How the Dassler brothers created two global sportswear firms.

In 1948, Adi and Rudi Dassler who lived in a small German town fell out. They went on to set up Adidas and Puma.

Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear.

In 2022, Reena Stanton-Sharma spoke to Adi's daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC, who paid tribute to her dad’s shoes in their 1986 song My Adidas.

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