How Cotopaxi is Building a Socially Conscious Brand

Stephan Jacob is the co-founder of Cotopaxi, a high-end outdoor apparel manufacturer. Backed by ventured capital, he's creating a larger operation that genuinely incorporates social initiatives into all aspects of their business operation. Stephan shares the challenges he's faced managing a company that has experienced rapid growth. We also discuss how to cultivate fierce brand loyalty, locate and hire top talent, and foster a company culture that empowers team members and supports sustainable growth. You can find show notes and more information by clicking here: http://bit.ly/2fLOwxa