475: Nate Crawford - The Art of Selling Your Photography to Big Brands

In this episode of the Beginner Photography Podcast, I chat with Nate Crawford, a vibrant food photographer who turned his passion into a thriving career. Nate outlines the essence of connecting with brands, stressing the importance of a strong portfolio and personalized follow-ups. He also delves into the technicalities and emotional aspects of food photography, sharing invaluable tips on capturing images that resonate with warmth and authenticity. As you listen, I encourage you to apply Nate's lessons by experimenting with different settings on your camera, prioritizing the story behind each photo, and refining your approach to engaging with potential clients. Always remember, each shot is a step towards mastery.

The Big Ideas:

• Embrace Persistent Selling: Consistently following up with potential clients can dramatically increase your success rate. Persistence pays off in this competitive field.
• Respect and Professionalism: Ensuring your interactions with brands are respectful and professional can make or break future opportunities. Your reputation precedes you.
• Harness the Power of Storytelling in Food Photography: Your images should tell a story, more than just showcasing a dish, they should evoke emotions and tell tales.
• Understand the Impact of Equipment Mastery: Learning the technical nuances of your camera elevates your ability to capture compelling images. Know your tools intimately.

Photography Action Plan

• Master Lighting Basics: Begin by observing the natural light during different times of the day and notice how it affects the mood and texture of your photos. Use a simple reflector (even a piece of white cardboard) to manipulate light and fill in shadows when shooting under harsh sunlight.
• Practice Food Photography: Set up a mini home studio with a basic backdrop (a large sheet or plain wall) and natural light from a nearby window. Style your food using simple props like utensils or raw ingredients to add authenticity and appeal to your shots.
• Develop a Portfolio: Start gathering your best work in a digital portfolio that can be easily shared or updated. Focus on including varied subjects and styles to show your versatility and ability to handle different photography challenges.
• Engage with Other Photographers: Join local or online photography groups to connect with peers. Participate in discussions, ask for feedback on your work, and attend group shoots or workshops to expand your network and skills.
• Embrace the Business Side: Educate yourself on basic business practices relevant to photography like drafting contracts, setting pricing strategies, and managing client relationships. Consider attending a workshop or taking an online course focused on photography as a business to ensure you’re well-prepared to monetize your passion.

Resources:

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Thanks for listening & keep shooting!