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MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

Business:Marketing

Why Your Media Buying Strategy Is Killing Your Brand

Why Your Media Buying Strategy Is Killing Your Brand

2024-05-24
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Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.

Connect With:

  • Henry Innis: Website // LinkedIn
  • The MarTech Podcast: Email // LinkedIn // Twitter
  • Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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