The Decisions That Made Me A Leader: Lastminute.com's Martha Lane Fox

Martha Lane Fox was first catapulted into the public eye during the dot.com boom as co-founder of lastminute.com the online agency she set up with Brent Hoberman in the late 1990s.

It was valued at three quarters of a billion pounds when it floated on the London stock exchange in 2000.

She then experienced a life change road accident while on holiday in Morocco when she was thrown from the passenger seat of an open-top car. She says she very nearly died. ‘They rank you in trauma I was a 37, 39 is dead’

Her career has ranged from launching karaoke chain Lucky Voice to serving as the government’s digital champion and being on the board of twitter, during one its most complex times. She is currently the President of the British Chamber of Commerce

Evan asks about the key personal and business-related decisions that got her to where she is today.

A Long Form Audio Production for BBC Radio 4.