The money behind the boom of women’s pro sports

The PWHL is wrapping up a successful inaugural season, with the three Canadian teams boasting big crowds for most games. The WNBA is adding a 14th team; this one’s in Toronto. And there’s a push from a group called Project 8 to launch a professional women’s soccer league in Canada by 2025.

There’s an undeniable momentum in the realm of women’s professional sports in Canada right now. Rachel Brady, a sports reporter for The Globe, explains what’s happening this time around that has changed the game.

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