Building a Business to Scale: Changes at Changing the Narrative

Every episode this season has focused on business strategies that apply to arts management, such as patron retention, leveraging the subscription and membership economy, ecommerce, and digital content (to name a few!).

And in this episode, we look at how these strategies apply to my own business, Changing the Narrative—and how those same strategies have guided the evolution of my business over the last year or so as we’ve scaled up.

We walk through my personal experience with growing Changing the Narrative, including the areas I needed to step away from, as well as the areas I decided to lean into further and build out. I also highlight some of the key lessons I've learned in hiring and building an effective team, using data and analytics for direction, and how important of a tool digital content is. My hope is you will find these lessons to be both relatable and applicable to your own arts organization.

The article mentioned several times: Scarcity Mindset Is Killing Your Arts Organization