146. Aggelos Mouzakitis, SaaS Product Specialist & Product Growth Expert: The Art of B2B Pricing

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have. Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychotherapy to B2B leadership and the need for more authenticity and vulnerability in the industry. This Episode's Topics: - What should companies focus on early-stage - Positioning and understanding the value gap - Different types of feature packages - The 'good, better, best' model - Defining a value metric is crucial for pricing and packaging - Testing prices and packages - Connecting psychotherapy to B2B leadership - Authenticity and vulnerability in the B2B industry Where to find Aggelos Mouzakitis: LinkedIn: https://www.linkedin.com/in/aggelos-mouzakitis-b2b-saas-plg-pricing/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/