Breaking news in SEO: The Google Algo leak!
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Breaking News: Leaked Google Document
- Great articles from Michael King from iPullRank and Rand Fishkin
- Highlights from the leak:
- Google uses a "site authority index," contradicting their stance on DA
- Google uses click data (nav boost) for ranking content, despite previous denials
- Existence of a "sandbox" for new or sensitive sites
- Use of Chrome visit data for ranking purposes
SEO Insights from the Leaked Document
- Twiddlers: Reorganize search results before presenting them
- Authors can improve content scores
- Local pages rank better due to relevance
- Small Publishers: Devalued compared to larger sites
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- Google Search Console Insights
- Discussed indexing issues and seasonal business trends
- Provided tips on resubmitting pages for indexing - Reading Search Engine Results Pages (SERPs)
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