Show Notes:
In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham discuss the challenges and opportunities for micro-businesses and solopreneurs, particularly emphasizing the need for strategic investment and proactive client acquisition.
They explore the effectiveness of integrating text messaging into marketing and customer service, highlighting its cost-efficiency and ability to enhance communication strategies.
The conversation also covers the importance of modernizing business practices, such as using text messages for booking confirmations in a restaurant.
The episode concludes with a call to action for listeners to embrace change and leverage new technologies to remain competitive.
Timestamps:
- Introduction to Podcast (00:00:10)
- Co-host and Technical Support Acknowledgment (00:01:12)
- Podcast Topic Approach (00:03:09)
- Text Messaging in Marketing (00:04:05)
- Innovative Lead Capture (00:05:08)
- Benefits of Text Messaging (00:06:08)
- Drawbacks of Military Time (00:08:07)
- Text Messaging Integration (00:10:48)
- Instant Reach of Texts (00:11:46)
- Text Messaging as Communication Hub (00:13:25)
- Modern CRM Systems (00:14:58)
- Personalized Communication (00:17:52)
- Ron Popeil Tribute (00:19:23)
- Cost-Effectiveness of Texting (00:21:51)
- Publication Circulation Claims (00:23:32)
- SMS Marketing Integration (00:27:49)
- Text Messaging for Customer Service (00:33:15)
- Investment in Business Growth (00:38:28)
- Adapting for New Clients (00:39:00)
- Business Strategy Rethink (00:40:11)
- Adapting to Tech Changes (00:41:38)
- Podcast Conclusion (00:42:23)
- Keeping Up with Tech in Business (00:43:15)
Bullet Points:
- Importance of integrating text messaging into marketing and sales strategies
- High open rates and instant reach of text messages compared to emails
- Opportunity for personalized communication and tailored promotions through text messaging
- Challenges of email deliverability and the need for businesses to modernize their communication strategies
- Cost-effectiveness of text messaging compared to direct mail and digital advertising
- Effectiveness of text messaging in complementing other marketing efforts such as email and social media
- Role of text messaging in customer service and support
- Challenges faced by micro-businesses and solopreneurs in investing in their businesses
- Importance of increasing visibility and communication to attract new business
- Embracing change and staying relevant in a rapidly evolving business landscape
Disclaimers