How I Plan To Buy Agencies With The Rise of AI
In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.
Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk
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