Episode 144: Your sales funnel: Who is your Ideal Client Avatar? (with Jenn Fredette)

Therapy for Your Money: Unveiling the Power of Marketing in Therapy Practices

In this episode of Therapy for Your Money, host Julie Herres, an accountant and owner of Green Oak Accounting, explores the crucial yet often avoided topics of money and marketing for therapy practice owners. Joined by guest Jenn Fredette, a psychotherapist and marketing enthusiast, the discussion delves into overcoming the challenges associated with financial management and marketing within a private practice. Jenn shares her journey from psychotherapist to marketing mentor, emphasizing the similarities between clinical work and marketing and the importance of authentic connection with potential clients. The episode covers strategies for effective marketing, the significance of visibility, dealing with self-sabotage and avoidance, and crafting messages that resonate with ideal clients. Furthermore, Jenn introduces her flagship program aimed at helping therapists achieve a full and fulfilling caseload. The show concludes with Jenn's book recommendations for business owners and provides information on how listeners can access her programs.

Show Highlights

• 00:00 Welcome to Therapy for Your Money
• 00:49 Introducing Jen Fredette: A Psychotherapist's Journey into Marketing
• 01:07 The Psychology of Marketing for Therapists
• 03:56 Overcoming Marketing Avoidance and Embracing Visibility
• 07:26 Crafting a Successful Marketing Funnel
• 18:13 Effective Strategies for Crafting Your Message
• 23:09 Unlocking a Full Caseload: Strategies and Soul
• 26:05 Jen's Favorite Business Books and Closing Thoughts

Guest Resources

• Full Caseload Unlocked 
• A Thinker’s Guide on Instagram: @athinkersguide
• A Thinker’s Guide on Tiktok: @athinkersguide

Book Recommendations

• Building a Storybrand by Donald Miller 
• Do Less by Kate Northrup 

Links and Resources

• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production and Show Notes by Course Creation Studio

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