281: The Diverse Whiskey Portfolio of Coors Spirits Co.

Past guest, Mike Montgomery, re-joins Bourbon Lens to talk whiskey.  Mike is the co-founder of Blue Run Spirits and previously appeared in Episode 115 and Episode 177 of Bourbon Lens. Mike is currently the Vice President of Spirits for the Molson Coors Beverage Company, which acquired Blue Run Spirits in mid-2023.  Molson Coors is growing its spirits division and Blue Run is a big piece of that movement.  The portfolio also includes two relative newcomers to the whiskey world,  Barmen 1873 Bourbon and Five Trail Whiskey.

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About Coors Spirits Co.

Coors Spirits Co. was established in 2023 to house Molson Coors’ growing spirits division as part of the company’s shift from a beer company to a total beverage company. Molson Coors’ entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, KY, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.