Financial Advisor Marketing Podcast
Business:Investing
What I Learned From My Best Lead Generator Ever
I made a new lead magnet, which, based on its early performance, is the best lead generator I’ve ever created.
How did I do it?
Well, I did the exact opposite of what most financial advisors do when building their own lead magnets.
For example, I talk about Christianity in it (usually a big no-no in the financial advice industry). I purposely made it exclusive instead of inclusive. And I even charge for it instead of giving it away for free.
In today’s show, I reveal why I made these “against the grain” decisions, how it resulted in the best lead generator I’ve ever created, and how you can duplicate this strategy in your business.
Listen now.
Show highlights include:
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.
Want to see the exact lead magnet (and landing page) that I consider to be my best one ever? It’s called “Financial Advisor Marketing Wisdom from the Bible.” You can check it out yourself here: https://theadvisorcoach.com/bible.
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