60. Cut the Jargon: Simplifying brand strategy for better results
In this episode of Unicorny, Rachel Fairley kicks Dom out of the studio to meet brand expert, Sarah Robb. Together, they discuss the essential elements of creating a brand that genuinely reflects its purpose.
Discover how aligning your brand’s purpose with business activities enhances authenticity and learn about the crucial role leadership plays in this process.
Are you struggling with marketing jargon and agency challenges? Sarah offers practical solutions to simplify your brand’s message and maintain clarity.
Curious about how to make your brand stand out while staying true to its core values? Listen to this episode to find out.
About Sarah RobbSarah is a brand strategist with a decade in the world's best branding agencies and another working independently with CEOs and CMOs to help reinvigorate their brands.
She's worked on over 70 brand strategy projects across the A to Z of industries - from accountancy firms to zoos.
She's also the creator of Brand Strategy Academy, an online course that equips people with everything they need to do brand strategy with clarity and confidence.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Sarah Robb | Rachel Fairley
Websites: Sarah Robb
Sponsor: Selbey Anderson
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