Breaking The Black Box: How AI And Micro Experiments Transform Digital Marketing With Udayan Bose Of NetElixir
Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Udayan Bose, the Founder and CEO of NetElixir.
In this episode, we explore the fascinating journey of NetElixir, which began in a living room in Hyderabad, India, and has since become a trailblazer in the field. Udayan shares his wealth of experience from the online gaming industry and how it shaped NetElixir’s core principles: a relentless customer-first approach and a sharp focus on search marketing analytics.
Together, we’ll delve into the evolution of digital marketing, the challenges of transparency and control with platforms like Google and Meta, and the innovative strategies NetElixir uses to break the black box of advertising. Discover the power of micro-experiments, AI-driven customer segmentation, and the concept of aggregation of marginal gains. Learn how businesses can make significant improvements by focusing on finding high-value customers and enhancing retention efforts.
Plus, we’ll discuss real-world success stories, including how the compression stocking company Ames Walker experienced a 50% boost in growth with NetElixir's solutions. Stay tuned as we reveal an exclusive offer from NetElixir: two months of complimentary access to their Alexa Insights platform for eligible businesses.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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