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The Atlas Obscura Podcast

The Atlas Obscura Podcast

Society & Culture:Places & Travel

Welcome To Wall Drug

Welcome To Wall Drug

2024-06-05
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In the South Dakota badlands, a small pharmacy employed an ingenious marketing gimmick, and boomed into a business that draws millions of visitors every year. It’s a story that involves giant dinosaurs, a mythological jack rabbit, and lots and lots of donuts.

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