118. Content State of The Union 2024

Tune in now for what I have to say on every aspect of content and how it’s showing up in your business

• Why the current “vulnerability trend” is turning out to be leaky AF for the majority of people leveraging it and why it is most likely not what will scale your company for where you are in business
• Why you’ve been at it 100 different ways without seeing the results “she has” in the form of cash through the door
• How most people approach their content (and business) from the energy of follower instead of a leader due to societal conditioning - ie school systems that train you to be an employee and why it’s a problem inside entrepreneurship
• The importance of creating content based on where you are in business vs where she is
• How you’re mistakenly blending in with the crowd
• When you’ve taken “relatability” too far
• How you’re currently underselling and under positioning yourself
• How thought leadership people want to pay bank for is born

And more

Like I said a state of the union 😉

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