75. Common Anniversary Project Pitfalls & The Anniversary Collective’s Mitigation Strategies

Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning anniversary projects. Tune in now on EventUp!

The Anniversary Collective ℠ is a unique consortium of specialists uniting to guide organizations in celebrating their key milestones in a truly impactful manner and creating an immersive and memorable experience that will captivate attendees and pay tribute to a company’s remarkable achievements.

About the guests:

Lindsey Carnett is the CEO and President of Marketing Maven, named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America. In 2016, Marketing Maven was named to the Entrepreneur 360 list of Most Entrepreneurial Companies in America. With bicoastal operations, our clients are in the health, nutrition, hospitality, beauty, fashion, lifestyle, and consumer categories. Marketing Maven is a lifestyle and consumer marketing agency specializing in international and domestic Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media. Our team pitches and books media coverage on national TV, radio, newspaper, magazine and online. Additional services include media tours, media training, byline articles, SEO press releases, nationally recognized PR stunts, booking speaking opportunities and tradeshow support.

Marketing Maven

At HAI, Megan Anderson manages the Content and Digital Storytelling service line. Her past work as a historian, researcher, writer, content developer, and project manager informs her approach to her position as director. She works with clients to understand their current and future needs. History takes many forms. With that in mind, she helps clients articulate an actionable need—whether they want to tell the history of their organization, create compelling museum exhibits, or use historical content to help promote traditional or new forms of business. She thrives on building valuable relationships with colleagues and clients—she's the office mom. Her interests range from Japanese kabuki theater to nineteenth-century medical history (and everything in between). At HAI, her past work includes exhibit, website, and interactive development; in-depth historical research; oral history projects; multimedia research and acquisition; custom map design; research and development of educational supplements; and management and research for environmental litigation.

History Associates Incorporated (HAI)

"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠.

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