In this episode of the B2B Breakthrough, host Sharon Gai is joined by Ciara Cristo, who is the Brand Marketing Specialist at Alibaba.com.
Join them as they discuss:
- Finding the right suppliers and building relationships on Alibaba.com
- Preview of the upcoming Alibaba.com event CoCreate 2024 in Vegas on utilizing emerging technologies
- Impact of personalization on buyer experience
Ciara has had a rich career in marketing and is currently a Brand Marketing Specialist at Alibaba.com, where she leads marketing initiatives to drive awareness and engagement with the brand. Prior to Alibaba.com, she worked as a Brand Supervisor at Pereira O’Dell, an independent creative advertising agency. She has also worked at global creative agencies like Ogilvy and Cramer-Krasselt.
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Check out our three most downloaded episodes:
- How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
- Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford
- How to Prioritize Progress Over Perfection: Insights from Carlyn Bushman
Previous guests include Mike McClary, the CEO at Amazing.com; Jason Feifer, Editor in Chief at Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer at ShampooTime; Matt Jones, Founder of The Crease Beast; Stephanie Cartin, CEO at Entreprenistas; and Julianna Dahbura, Founder of Deco Beauty.
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